365 Forsgate Drive
Monroe, NJ 08831

732-605-7088

Our Services


Introduction

If you want your website to be a true revenue generator, you’ll need a custom search and social strategy tailored to your specific business needs. We’ve been increasing sales and traffic to our clients’ websites for over 10 years, allowing us to gain expertise in every facet of search and social media marketing. We make it a point to understand our clients’ business almost as well as they do, which in turn allows us to develop a specific online marketing plan that includes some combination of the following search and social media services we offer:


eCommerce SEO

SEO for online retailers, focused on increasing the exposure of your products to a targeted audience likely to make a purchase. We have experience with both B-to-B and B-to-C eCommerce sites. Read more about our eCommerce SEO services >>


Local SEO

For businesses that offer services to a specific geographical region, Local SEO helps businesses boost leads and sales from well-qualified local prospects. Read more about our Local SEO services >>


SEO-friendly Web Design

Whether it's creating a website from scratch, redesigning an existing site or transferring your existing store from an SEO-unfriendly platform, we create websites with an underlying architecture and front-end design that are search, social and user friendly and which positions our clients for future success. Read more our SEO-friendly Web Design services >>


Social Media

Search success goes hand-in-hand with social success. We harness the power of both search engines and the social media giants like Facebook and Twitter to grow your online sales. Learn more about our combined search and social solutions >>


Keyword Research

We know how to research and implement the keyword phrases that will generate greater sales, leads and traffic on your site. Read more about our keyword research methodology >>


Competitive Analysis

We'll unlock the secrets of your competitor's SEO and Social media success in order to help you increase your market share. Read more about how we’ll help you get more sales vs. your competitors >>


Link Building

Inbound links from high quality sites continues to be a cornerstone of successful SEO, and our link building efforts have a proven track record of success. Read more about our backlink process and the impact it will have on your SEO >>


PPC Management

If you have a Pay-Per-Click campaign you’d like to outsource, we have the in-house expertise to more efficiently manage your existing campaign. Read more about our PPC management service >>


eCommerce SEO


eCommerce SEO

Small business eCommerce websites face unique SEO and online marketing challenges, including:

  • Strong competition from direct competitors with bigger budgets
  • Limited resources to promote products and create original content
  • Legacy eCommerce platforms that hinder your store’s search and social potential
However, a successful Search and Social strategy can be your cost-effective equalizer

Time and time again, we’ve helped our clients dramatically increase their revenue and market share by developing a search solution tailored to their business. The components of a successful SEO ecommerce campaign include:

  • eCommerce Platform/Technical SEO Review – we’ll review your eCommerce platform to make sure your infrastructure supports technical SEO requirements, such as search-friendly URLs, no duplicate content, the implementation of rel=canonical and much more. If it doesn’t, we’ll either work with your existing development team to get your eComm platform up-to-par, or recommend that you move over to nopCommerce, our preferred eCommerce search platform.
  • Keyword Research and On-Page SEO – after doing exhaustive keyword research, we’ll implement the keywords on your product pages that people are actually using to search for the types of products you’re selling
  • Indexation – If you have hundreds or thousands of products in your catalog, but the engines don’t know about them, it’s going to be impossible for you to get targeted search traffic for them. We’ll make sure the search engines are aware of all the products you sell.
  • Link Building – we’ll dedicate resources to build out your link building profile, especially since backlinks continue to be one of the most impactful tactics of an overall SEO strategy
  • Product Feeds – if you don’t have product feeds, we’ll create them for you, especially on Google and Bing. If you do have Google and Bing merchant accounts and product feeds set up, we’ll review and optimize them so they perform better for you
  • Competitive Analysis – We review what your competitors are doing in search and social and will make recommendations for you to adopt solutions that have been successful for them
  • Social Media – we’ll review and advise you on Social Media strategies that will work hand-in-hand with your existing business, including increasing your followers and fans on Twitter and Facebook
  • Content Development – we’ll advise you on how best to develop content for your product and site, with SEO in mind. This includes the implementation of images and video as well as the development of unique, keyword-rich text to set your products apart from your competitors

If you'd like to discuss how we can help you generate more revenue through our eCommerce SEO services, request a free consultation or call us at 732.605.7088


Local SEO

Google and Bing are the new yellow pages. Users depend on them to find local services. And with the explosion of mobile devices, users are performing searches not only on desktops and laptops, but also on smartphones and tablets like the iPad. Search engines are getting smarter about knowing where we are, both on laptops/desktops and on mobile devices, so it’s imperative for your local business to come up when users perform a search for your service no matter what device they use. An it’s also just as important that users gain a positive impression when they first see your site or profile – which means that your website needs to be well designed, and that users see positive reviews from other customers.

With our local search services, we'll enhance your profile on local searches, improve the SEO of your existing website (or if you don’t have a website, create an SEO-friendly one for you) and develop a strategy to make sure your site gets the positive reviews you deserve.

Our local SEO services include:

  • Web Design Review – If you have an existing Web site, we'll review the design of your site and recommend/implement SEO best practices, with an emphasis on local search
  • Local Profiles – We'll establish rich profiles for your site across the search engines, social media sites and review sites like Yelp and others. These will help send signals to the engines to help your store or service gain market share for local searches
  • Keyword Research and On-Page SEO – after doing exhaustive keyword research, we'll implement the local keywords people are using to search for the products or services you offer
  • Link Building – we'll dedicate resources to build out your link building profile, especially since backlinks continue to be one of the most impactful tactics of an overall SEO strategy
  • Mobile Site Review – we’ll analyze how your site performs on mobile devices, and make recommendations to ensure that your business comes up when users are performing related searches on their smartphones and tablets.
  • Competitive Analysis – We review what your competitors are doing in search and social and will make recommendations for you to adopt solutions that have been successful for them
  • Social Media – we’ll review and advise you on Social Media strategies that will work hand-in-hand with your existing business, including increasing your followers and fans on Twitter and Facebook
  • Content Development – we’ll advise you on how best to develop content for your site, with local SEO in mind. This includes the implementation of images and video as well as the development of unique, keyword-rich text to set your store, products and services apart from your other local competitors

If you'd like to discuss how we can help you enhance your profile in local search with the goal of generating more leads and sales, request a free local search consultation or call us at 732.605.7088.


Keyword Research

Keyword research is the cornerstone of any successful SEO campaign. If there's a mismatch between the language you use to describe the products on your site and how people are searching for similar products and services to yours, you’ll never succeed in search. It’s that simple.

When clients partner with us, we make it a point to learn their business and industry inside and out. We learn about who they are, what products and services they offer, and provide an analysis of the keyword strategies and tactics their direct competitors are employing to enhance their profiles in search. This gives us the knowledge to develop a keyword profile from the perspective of the small business as well as a lay customer. In our experience, this approach casts the widest possible keyword net, which also focuses on customer targets most likely to convert to sales.

If you'd like to learn more about how keyword research can help increase your SEO, request a free search consultation or call us at 732.605.7088.


SEO-Friendly Web Design

It is possible to create beautiful websites that are also search engine friendly. We know, because we've done it.

Our approach to Web Design is simple: the sites we develop are both user-friendly and search-friendly. We won’t make you stuff keywords into your content, or tell you to develop your sites in search-unfriendly Flash. We will however, design sites that maximize the exposure of your products to the engines, and display that content in a way that will increase conversions because it will compel people to buy.

We have excellent designers who have years of experience developing search-friendly sites that our small business clients are proud to show off. We help clients update their existing look-and-feel, or establish new search-friendly Web sites from the ground up.

To learn more about our SEO-friendly Web Design services, request a free consultation or call us at 732.605.7088.


Social Media

SEO and Social Media now go hand-in-hand. Google integrates Twitter in its search results. Bing displays Facebook likes. Google itself is transforming its search business to be more social friendly, as evidenced by the rollout of the +1 button and its promotion of Google Profiles.

This means that any SEO campaign also must have a strong Social Media component, including specific strategies for Facebook, Twitter, LinkedIn, StumbleUpon and others. This goes beyond simply including social buttons throughout your site. You need a way to engage your fans and provide them with incentives to evangelize for you when they are on Facebook or Twitter.

We've developed successful strategies that have helped social media positively impact brand awareness and sales for our clients, and we’ve seen that successful social media campaigns have also boosted search results.

If you’d like to discuss how we can help you generate more revenue through our Social Media services, request a free consultation or call us at 732.605.7088


Link Building

The quality and quantity of backlinks coming back to a site continues to be a major factor in search success. For that reason, we provide a dedicated link building resource to our clients in order to develop a robust link profile for them. All of our link building efforts are “white hat” – which means that we don’t risk your long terms success in search for some temporary quick gains that go against the engines’ Webmaster Guidelines.

We have a strong network of link partners that we can reach out to increase your link graph, and we’ll also develop a backlink prospect list for you, based partly on an analysis of your competitor’s backlinks. Based on an understanding of your business, we’ll also develop additional strategies that can boost your standing in Google and Bing by sending you links back from high value sites.

If you’re interested in learning more about how our link building methods help an overall search campaign, request a free consultation or call us at 732.605.7088.


Competitive Analysis

If you’re going to be successful online, it’s important to understand what your competitors are doing. If they’re consistently ranking higher for you in search, or if they have a higher number of fans in Facebook than you do, it’s important to deconstruct their strategy and figure out how they’ve been able to achieve those goals. When we go through the competitive analysis, there are often important tactics we can adopt from them as we develop your SEO strategy.

For the competitive analysis, we’ll review your competitors’ websites, to understand the keywords they’re ranking for, report on social media strategies they’ve employed, and develop a backlink profile that lets you see where they’ve gotten their backlinks.

Doing this type of competitive analysis is crucial for a successful SEO campaign. To learn more about how our Competitive Analysis informs our overall SEO strategy, request a free consultation or call us at 732.605.7088.


PPC Management

Pay-Per-Click requires time, dedication and expertise. When done right, it’s been proven to generate positive ROI (return on investment), but it’s also easy to spend lots of money on paid search, with very little sales to show for it. Pay-per-click is also time consuming and tedious, and because our small business clients have limited resources, they aren’t able to invest the time and energy into PPC to realize its full potential.

That’s where we come in. We have the expertise of running PPC campaigns for many of our small business clients, and because we’re tuned into how search engines operate, we know how to help you maximize the money you’re spending on paid search, and to make sure that it’s a wise investment for you.

If you have an existing PPC budget and are looking to free up your valuable time by outsourcing the management of your search campaign to PPC experts, we can help.

If you’d like to discuss how we can help you generate more revenue through our PPC services, request a free consultation or call us at 732.605.7088

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