Revenue Increase: We have increased GlassesEtc.com, revenue by 45% year-over-year, and allowed them to shift a majority of their online budget from PPC to higher-performing organic searches. So in addition to increasing their revenue by 45%, we’ve also helped them allocate their marketing spend more efficiently, leading to a much improved ROI. Over 80% of GlassesEtc.com’s traffic comes from natural search, and they have a healthy long-tail portfolio of keywords that generates revenue. This gives them a broad base of converting terms, lessening their reliance on a few high-ranking terms that may go out of fashion.
Search Rankings: High-performing keywords for GlassesEtc.com in Google include:
Prescription Frames – #4
Sarah Palin Glasses – #1
Prescription Sunglasses – #8
(Results as of September, 2011)